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Demands for cosmetic surgery for men is growing. Why?

While the misconception that surgery is only for women still remains a big belief, latest surveys show that it may no longer be the case after all. According to the International Society of Aesthetic Plastic Surgery, more than 2.5 million men had procedures in 2014 making up about 13.7% of the total population.

Plastic Surgeons have started providing services exclusively for men as the demand continues growing every year. Most men are found to have opted for surgery procedures mainly to appear fit and marketable in the workplace, whether it is to compete for a new job or to compete with younger colleagues. Blepharoplasty was the most highly demanded procedure among men in 2014 by BAAPS with rhinoplasty and breast reduction ranking second and third.
“It’s clear that the public of 2014 were after a refreshed or youthful appearance rather than more conspicuous alterations”, said Michael Cadier, BAAPS President and a consultant plastic surgeon.

A very interesting classification of men who are most likely to opt for cosmetic surgery procedures was done by a Manhattan based plastic surgeon, Dr Douglas Steinbrech on Business Insider. He believes cosmetic procedures for middle-aged men are becoming a very powerful tool by helping them achieve a more youthful and masculine appearance that in this day and age increases a person’s chances to ascend the career ladder.

The four types of men Dr Steinbrech has identified include the ‘male model’, someone who desires defined abs, sharp jawline and an overall ripped appearance. He lists procedures like hi-definition liposuction, jawline augmentation and pectoral implants as the most typical procedures this type of men would opt for. And then there is the ‘body builder’ who would opt for similar procedures with a more muscular built on top of that. This type of men may also desire Gynecomastia (male breast reduction) to remove fatty tissues on the chest that steroids often cause.
The other two types of men, ‘CEO or broad member’ and the ‘athletic dad’, are identified by Dr Steinbrech to be opting for procedures that give more subtle results such as neck-lift, liposuction, re-contouring, and giving rise to new customised procedure packages solely for men called the daddy do-overs. These cosmetic surgery procedures are known to help enhance a person’s appearance without much obvious alterations.

Undoubtedly, the latest changes in trends correlate with the booming demand among men and is increasingly giving rise to new techniques in medical aesthetics. With majority of the population greatly influenced by social media, self-obsession also plays a role in the rise of demand for cosmetic surgery procedures. This is when the controversial question arises, is cosmetic surgery vanity or necessity? Michelle Judge

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